GASH.
We build brands that refuse to be
ignored — through strategy, identity,
and systems that scale.
GASH is a place that focused on brands
operating at the intersection of culture, commerce, and craft.
We don't decorate — we define. Every decision
is deliberate. Every pixel earns its place.
Selected Work
001 / 2024
Modeling and
Sports
Full brand identity and packaging system for a clothing label entering the Iranian market. Naming, type system, and accessory design.
Brand Identity002 / 2024
Changing the audience's
taste
Visual language and editing system for startups.
003 / 2023
Correct definition of competitors
and business partners
Corporate rebrand for a Series-C fintech — strategy, identity, pitch deck, and motion language.
004 / 2023
Everything for
Everyone
Luxury objects branding — from naming and identity to wayfinding system and sales collateral.
What We Do
narrative architecture →
Positioning statement, audience personas, competitive landscape, and messaging hierarchy — the strategic foundation everything else builds on.
Stakeholder interviews, market research, and a workshop. We test positioning concepts before committing to a direction.
Standalone or as the opening phase of a full identity engagement. Deliverables include a strategy deck.
iconography →
Symbol suite, typeface selection, colour palette, iconography, and a comprehensive brand guidelines document in print-ready.
Three initial directions, two refinement rounds, and a final presentation. All source files handed over in media.
Includes one round of application design (digital templates, or social kit) at no extra cost.
photography briefs →
Moodboards, colour grading references, talent direction notes, and post-production guidelines for photographers and video teams.
We embed with your production team on-set, or work remotely for editorial and digital-first campaigns. Retouching oversight included.
Day-rate or project-based. Ongoing retainer available for brands.
interactive design →
Easing curves, animation principles, component library in Figma, and production-ready Lottie files or CSS animation specs for developers.
We design in Figma, prototype in ProtoPie or Framer, then write detailed specs your engineering team can implement precisely.
Standalone digital systems or as a natural extension of a completed brand identity engagement.
environmental graphics →
Press-ready files with full dielines, colour profiles (CMYK/Pantone), and printer liaison. Structural packaging design available on request.
We handle the full print production workflow — supplier selection, proofing, and press-check attendance for premium runs.
Varies by complexity. Simple work design at the short end; full structural packaging and brand design at the longer end.
We start with
the problem,
not the brief.
Every engagement begins with a listening phase — understanding business context before touching a single font or colour.
- Discovery & brand audit
- Strategy workshop (remote or on-site)
- Concept presentation In a short time
- Iterative refinement rounds
- Full handover with brand guide
Brand Identity
Visual System
Full Studio Engagement
+ Remote Worldwide
Good design is never decoration.
It is the clearest possible
expression of what something is.